(Last Updated On: April 9, 2018)In a recent survey we conducted, we discovered out that 45% of small and medium-sized businesses (SMBs) do not measure the ROI on their digital marketing spend. At a time when 70% of SMBs are their spending on online marketing, it seems that there is very little attention being paid to ROI. Most importantly, as eyeballs continue moving online to research companies, small business marketing requires a digital presence. How do you ensure your money works for you?
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